17
2009
Shidonni Makes Kids' Pets Come Alive
How early do kids start playing online? It’s been well documented in studies going back almost twenty years that children as young as five play PC and console games, but more recently trends have started showing that kids are migrating their gaming habits online. According to Pew Research around 75% of kids and tweens aged 5-12 in the United States play casual games online and the numbers are only slightly less in Western Europe. In retrospection it seems obvious that casual Web gaming with its simple, fast gameplay geared towards instant gratification would be a perfect fit for the ever shortening attention spans of today’s kids.
One start-up looking to position itself as a leader in this field is the Rehovot, Israel based Shidonni , The company’s site can animate the drawings of children. If your child draws a dog, for instance, Shidonni’s software can make that dog move, dance and beg for food. At Seedcamp Tel-Aviv a few weeks ago I caught up with Guy Bendov, head of marketing and business development at Shidonni to talk about the company and their virtual pet product for kids. See the full interview below.
About the Author: Ayelet Noff
Ayelet Noff has over twelve years of experience marketing companies from various industries. She has been involved in the social media world before the term social media even existed. Ayelet opened Blonde 2.0 back in 2006. Before this, she was ICQ’s Marketing Manager for four years and also held various executive marketing positions in different startups. She is also a top blogger and currently writes for three different blogs: The Blonde 2.0 blog, The Next Web, and Socialmedia.biz. She holds an MBA degree from Tel Aviv University, and a BA in Politics from Brandeis University.
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Hey you
FYI: There is a company that allready created this concept… Microsoft…
Around a year ago Microsoft and Sabi, Inc. announce the launch of a new game called “ItzaBitza” featuring “Living Ink” technology that lets children draw their own unique items and interact with them as part of the game’s playsets. The technology was developed at Microsoft and spun off via the company’s IP Ventures Program.
Copy Paste this link to your browser & check it up:
http://www.microsoft.com/presspass/videos/Videopage.mspx?ID=0a1199c4-052b-404f-81ee-742cdd157bb4&GridView=True&Category=&SubCategory=&Year=0
[...] 2 dot Ohttp://www.blonde2dot0.com/blog/2009/03/17/shidonni-makes-kids-pets-come-alive/Mom Knows it [...]
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The Zune concentrates on being a Portable Media Player. Not a web browser. Not a game machine. Maybe in the future it’ll do even better in those areas, but for now it’s a fantastic way to organize and listen to your music and videos, and is without peer in that regard. The iPod’s strengths are its web browsing and apps. If those sound more compelling, perhaps it is your best choice.
The Zune concentrates on being a Portable Media Player. Not a web browser. Not a game machine. Maybe in the future it’ll do even better in those areas, but for now it’s a fantastic way to organize and listen to your music and videos, and is without peer in that regard. The iPod’s strengths are its web browsing and apps. If those sound more compelling, perhaps it is your best choice.
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