24
2009
Shazam Solves the Ever Annoying Question: What song is this?
I met with Katie McMahon, VP Business Development at Shazam, last month at the DLD Conference. Shazam is a unique technology that launched in 2002 and enables music lovers to identify and capture songs from any location using just their mobile phone. Shazam users can take a sound sample, using their mobile phone, and Shazam will return the song title and artist name. Additionally, once a song has been captured by Shazam, users also have the option to preview or purchase the song, watch a clip of the video or check out more information about the artist or album. Users can also share songs with friends and catalog or tag songs or information for future reference.
Shazam is the world’s leading mobile music discovery provider and has launched in 75 countries worldwide with a variety of products. Their leading product is their iPhone application, which is free to download and easy to use. Using the built in microphone (or an external device if using the iPod Touch) you can capture a song by holding your phone up to the music. Results are displayed instantly.
Another interesting feature of Shazam is that they allow you to add a photo to a tagged song and share it with friends. This is a great way to capture memories by pairing memorable photos together with the songs that were playing in the background. This is just one of the many ways that Shazam is changing the way people discover, share and listen to music.
To see my full interview with Katie McMahon, watch the below video.
About the Author: Ayelet Noff
Ayelet Noff has over twelve years of experience marketing companies from various industries. She has been involved in the social media world before the term social media even existed. Ayelet opened Blonde 2.0 back in 2006. Before this, she was ICQ’s Marketing Manager for four years and also held various executive marketing positions in different startups. She is also a top blogger and currently writes for three different blogs: The Blonde 2.0 blog, The Next Web, and Socialmedia.biz. She holds an MBA degree from Tel Aviv University, and a BA in Politics from Brandeis University.
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I use TrackID(tm) which is built into nearly all Sony Ericsson phones.
I love Shazaming songs and use this app all the time on my iPhone especially to recall those long lost 80's songs.
I love Shazaming songs and use this app all the time on my iPhone especially to recall those long lost 80's songs.
Well done This was a excellent piece of writing. Do go on as you are. I shall be eagerly waiting.
It ?is intolerable.