22
2009
LuckyStartups Talk to Blonde 2.0 About Life, Work and Advice for New Startups
Last month I had the pleasure of talking with Ezra Butler, LuckyStartups’ Israel correspondant. In our interview, Ezra and I discuss everything from my personal life and where I grew up to the services I provide as a “one-stop-shop” for startups, plus of course, let’s not forget, Ezra’s love for alcohol and chocolate. We also discuss the difference between American and Israeli mentality, the amazing Israeli tech scene and I offer my own 2 cents to startups:
1. If you don’t know social media, don’t do it on your own! If you want to do social media on your own then read up first– if you try to do it without guidance, odds are your campaign won’t be a success. If you want to learn more about how to use social media in the right manner, a few good bloggers to read are Chris Brogan, Chris Heuer, JD Lasica and my own blog.
2. Don’t rush things! A lot of startups are being pressured by investors to launch, especially during these difficult economic times. Don’t launch until your product is at its best or you may suffer an unwarranted flop!
Watch the below video to see my full interview:
About the Author: Ayelet Noff
Ayelet Noff has over twelve years of experience marketing companies from various industries. She has been involved in the social media world before the term social media even existed. Ayelet opened Blonde 2.0 back in 2006. Before this, she was ICQ’s Marketing Manager for four years and also held various executive marketing positions in different startups. She is also a top blogger and currently writes for three different blogs: The Blonde 2.0 blog, The Next Web, and Socialmedia.biz. She holds an MBA degree from Tel Aviv University, and a BA in Politics from Brandeis University.
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Beautiful point on don’t rush things.
If you’re first, you get some slack, but once you’re not first, you need to be the best. Your key differentiators really matter among the sea of overload.
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