31
2008
Want to Make a Viral Video? Learn from Samsung
Oftentime brands don’t understand why the online videos they post don’t become viral. Many times the reason for this is the fact that their videos focus too much on the brand and not on the “viral”. If a video is not cool enough for me or you to pass on to our friends, then most chances are that no one else will pass it on to their friends either. Check out this great video Samsung did for their new Omnia (i900) phone which received 2,337,666 views already on YouTube. It’s a great example for how a video goes viral if it’s actually entertaining for the audience.
About the Author: Ayelet Noff
Ayelet Noff has over twelve years of experience marketing companies from various industries. She has been involved in the social media world before the term social media even existed. Ayelet opened Blonde 2.0 back in 2006. Before this, she was ICQ’s Marketing Manager for four years and also held various executive marketing positions in different startups. She is also a top blogger and currently writes for three different blogs: The Blonde 2.0 blog, The Next Web, and Socialmedia.biz. She holds an MBA degree from Tel Aviv University, and a BA in Politics from Brandeis University.
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Good one, reminds me of this
http://www.fwatheater.com/#/video/technology/860/hp-in-the-air.html
Oh look — tiny girls! Hilarious. It started slowly, but you’re right, it was very, very clever.
Happy New Year, Ayelet!
That’s cool but it looks like a lot of little people were destroyed in the making of the video.
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hello, I sent an message to you about this post, its not coming thru for me. Can you get in touch with me when you get a chance.