Oftentime brands don’t understand why the online videos they post don’t become viral. Many times the reason for this is the fact that their videos focus too much on the brand and not on the “viral”. If a video is not cool enough for me or you to pass on to our friends, then most chances are that no one else will pass it on to their friends either.  Check out this great video Samsung did for [...]

Earlier this month at LeWeb I sat down with Andrea Vascellari, CEO of iTive, a digital marketing and strategy consultancy based in Finland. Andrea and I have been online friends for years and it was really exciting for both of us to meet offline for the first time.  In our interview we talk about everything from LeWeb to Gossip Girl.  Also notice my unusual knack for picking up the accents of those that I am [...]

  Looking to share a little joy with your friends and loved ones this holiday season? Here at Blonde 2.0 we have scoured the Web to find a few of the best sites for creating your own customized greeting cards and here they are! 1. JibJab’s Elf Yourself Elf Yourself is an oldie but a goodie! Upload a picture of yourself or of up to 5 friends and put your face on a dancing elf! [...]

Today I’m excited to officially announce that I have joined AdHocnium, an ad-hoc agency of Creative Catalysts created by Chris Heuer and JD Lasica. The AH team consults businesses & organizations (specifically multi-national companies, communications agencies, senior executives and account teams) and provides these companies with new strategies that lead to innovative transformation.  The AdHocnium team is made up of the best and brightest people on the Web with vast experience and knowlege in the fields of [...]

In yet another exciting ”sauna moment” from LeWeb08, I entered the Finnish sauna and learned a few fun sauna facts from the Finns.  1. Originally, saunas were used to heat Finnish homes.2. There are about 2 million saunas in the world. 1% of these are smoke saunas which, according to the Finns at LeWeb, are the best kind.3. The humidity in a sauna is heated up to 70-90 degrees so that sauna-goers can sweat out all of their toxins (oh [...]

One of the top highlights of the LeWeb08 conference was the huge wooden sauna brought by the Finnish startups team right to the conference location. Here’s an interview I did with Peter Vesterbacka, from somebazaar who is the original organizer of  the international Mobile Mondays. In the middle of my interview Robert Scoble came out of the sauna to answer the question above. Check out our discussion about nudity at LeWeb, hot startups from Finland, a challenge to Michael [...]

There have been many critical reports of LeWeb08, however I must say that I really enjoyed it.  Here are some of my more memorable moments:   With Loic Le Meur and Ravit Lichtenberg @MySpace party   Sweet Scoble, taken by Andrea Vascellari   Loren Feldman from 1938media (aka voice behind Loic puppet)   The great Doc Searls, author of The Cluetrain Manifesto, taken by Andrea Vascellari   Chris Heuer, founder of the Social Media Club   So [...]

Hello everyone. I am in Paris currently for LeWeb 2008. If you couldn’t get a ticket, don’t worry about it! You can watch all the main action right here starting Tuesday morning 9am Paris time:     I will also try to take as many videos as possible while I am here for all you guys to view.   Technorati tags: leweb, 2008, paris, ustream.tv, conference, streaming, videos

  Starting on November 29 our friend Renee Blodgett, along with a handful of other bloggers from around the world, embarked on an exciting adventure—a 9-day tour in South Africa, from the North to South and back again, exploring South African innovation. South Africa’s International Marketing Council has sponsored Renee, along with eight other American bloggers, a French blogger and 4 South African bloggers, to visit South Africa. They will be blogging about their trip [...]

PhotoJoy is a free downloadable application that allows us all to get the most out of the photos we take. The idea behind Photojoy is simple —we all have lots of photos hidden away on our personal computers that never see the light of day. With Photojoy you can do lots of very cool stuff with your photos. In addition, you can also use your Flickr photos. Photojoy takes these photos and automatically creates neat desktop [...]