Jul
30
2008

The Paradox of Choice

An amazing TED video featuring Psychologist Barry Schwartz who discusses The Paradox of Choice in Western Societies. According to Schwartz: “Choice has made us not freer but more paralyzed, not happier but more dissatisfied.” Definitely a video that changed my outlook on life and the decision process.

 

 

 

 

Ayelet Noff

About the Author: Ayelet Noff

Ayelet Noff has over twelve years of experience marketing companies from various industries. She has been involved in the social media world before the term social media even existed. Ayelet opened Blonde 2.0 back in 2006. Before this, she was ICQ’s Marketing Manager for four years and also held various executive marketing positions in different startups. She is also a top blogger and currently writes for three different blogs: The Blonde 2.0 blog, The Next Web, and Socialmedia.biz. She holds an MBA degree from Tel Aviv University, and a BA in Politics from Brandeis University.

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  • Powerful blog title.

  • indeed a great talk.

    The parallel to this talk on the Internet is the quote by
    R.D. Roger, a librarian from Yale University, who wrote in the 80s: “We are drowning in information and starving for knowledge”.

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