23
2008
PredictAd Leverages Israeli Partnerships for Global Growth (Israel Media Tour)
Company Name: PredictAd
Founded in: 2007
Location: Raanana
PredictAd is an Israeli startup backed by Yossi Vardi that was launched in 2007. Based in Raanana, the company has created an autocomplete search box plug-in that refines the search query and helps site owners generate new search revenue by providing inline text and banner ads. PredictAd is not a search engine, but rather improves the search query.
The Company is led by Noam Fine, CEO, Yossi Marouani, CTO, and Tomer Molovinsky, VP of Business Development. The three met each other in the Israeli army and have remained close since, which has translated into a strong, cohesive leadership.
The concept of PredictAd was developed by Fine and Marouani as a way to monetize Joe’s Giveaway or Mehalek (“giving away” in Hebrew), a site they created that featured a counter where users were supposed to click until they reached a certain number of points that awarded them prizes. PredictAd decided to develop the concept further and offer the search plug-in as a service to Web publishers and site owners. See the one they created for me below:
PredictAd operated in closed beta until January 2008. During this phase the company partnered with major Israeli portals such as Walla, Ynet, Nana, and MSN Israel. Partnering with these portals gave PredictAd the opportunity to optimize and enhance the service’s capabilities before entering into its current open beta phase, which is available internationally.
Since PredictAd’s product went international, they have hit over 30 million searches monthly, largely because of recent partnerships with Bravenet, Perfspot, and most recently Lyrics.com. These companies are now using the PredictAd system in all of their site search fields. It is PredictAd’s goal to make its autocomplete menu as common as the search box itself, and to be recognized as an integral part of the search process.
This post was originally posted July 22nd on Mashable.com
About the Author: Ayelet Noff
Ayelet Noff has over twelve years of experience marketing companies from various industries. She has been involved in the social media world before the term social media even existed. Ayelet opened Blonde 2.0 back in 2006. Before this, she was ICQ’s Marketing Manager for four years and also held various executive marketing positions in different startups. She is also a top blogger and currently writes for three different blogs: The Blonde 2.0 blog, The Next Web, and Socialmedia.biz. She holds an MBA degree from Tel Aviv University, and a BA in Politics from Brandeis University.
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