22
2008
A Conversation with Widget Provider Outbrain (Israel Media Tour)
Company: Outbrain
Founded: 2006
Located: Netanya
I had the opportunity to meet with John LoGioco, VP of Business Development at Outbrain, the free service that offers bloggers and publishers a ratings widget that can be used by visitors of their sites to rate their content. The service, which serves as a recommendation engine for readers allowing them to discover new content they might like based on the ratings they give, recently announced an analytics dashboard for bloggers and site publishers. Outbrain is signaling a trend towards offering higher quality, more personalized Web content based on reader response and giving readers more power over the content they are viewing.
In our interview below, I speak with John about Outbrain’s philosophy and goals.
This post was originally posted July 21st on Mashable.com
About the Author: Ayelet Noff
Ayelet Noff has over twelve years of experience marketing companies from various industries. She has been involved in the social media world before the term social media even existed. Ayelet opened Blonde 2.0 back in 2006. Before this, she was ICQ’s Marketing Manager for four years and also held various executive marketing positions in different startups. She is also a top blogger and currently writes for three different blogs: The Blonde 2.0 blog, The Next Web, and Socialmedia.biz. She holds an MBA degree from Tel Aviv University, and a BA in Politics from Brandeis University.
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Thanks Ayelet for the post and your time in Israel. Interviews in Tel Aviv are always better