22
2008
Yedda: A Knowledge Community [Israel Media Tour]
Launched in 2006 in the basement of a small house in Malal village, Yedda is a knowledge community whose mission is to connect people who are looking for knowledge with the people who have the knowledge. The company was acquired by AOL in 2007, but has stuck to its basement in Malal, renovating the space to accommodate the company’s growth.
On Yedda, all questions and users are organized by tags, so if you’re looking for a specific answer or someone who’s knowledgeable in a particular field, you can easily find either. The service is completely free of charge and is all about users helping fellow users. By specifying their tags of interest, users only receive questions that are based on their interests and are not bothered with questions about topics that don’t really relate to them. Answers themselves are ranked and each user receives an overall ranking based on the quality of his or her responses. In this manner, each user can demonstrate their level of knowledge to peers.
As part of their mission, Yedda also helps promote knowledge communities throughout the net and has partnered up with services such as ePals, the Los Angeles Newspaper Group, and ArticlesBase. Each of these sites has Yedda widgets integrated into them and thus enables the services to tap into the global Yedda community and benefit from the accumulated content in the Yedda network. The company also offers several very useful widgets for site owners, such as the Ask & Answer Widget.
Yedda is proactive in getting users’ questions answered, either through emails sent to users who mention they are interested in a question topic or by allowing anyone to subscribe to an RSS feed. In addition, Yedda has integrated its service with Twitter and created a Facebook application.
Yedda is expanding rapidly with a recently launched Partnership Program, announcing their first 100 partners worldwide. In the future you will also see Yedda integration within AOL properties.
See my interview with Yedda below.
This post was originally posted June 17th on Mashable.com
About the Author: Ayelet Noff
Ayelet Noff has over twelve years of experience marketing companies from various industries. She has been involved in the social media world before the term social media even existed. Ayelet opened Blonde 2.0 back in 2006. Before this, she was ICQ’s Marketing Manager for four years and also held various executive marketing positions in different startups. She is also a top blogger and currently writes for three different blogs: The Blonde 2.0 blog, The Next Web, and Socialmedia.biz. She holds an MBA degree from Tel Aviv University, and a BA in Politics from Brandeis University.
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I will have to check out Yedda. Thanks for the info.
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Hey, I tried to message you with regards to this post but can’t seem to reach you. Please email me when get a moment. Thanks.