5
2008
Thinking of Developing a MySpace App?
Since MySpace recently launched its MySpace Developer Platform (MDP), I was looking for some statistics on the virality of MySpace apps.
According to Fred Wilson, Zynga, which has launched a couple of Apps on MDP, has done some interesting research and found the following:
1) Myspace apps are not taking off in the same speed that Facebook apps did (see below). This is probably because MySpace is currently not promoting these apps nor linking to them in any way. There is no newsfeed to promote the apps and apps are only visible on profiles. You cannot invite friends to an app and apps cannot message users in any way. For now, apps are being installed only by those users who are aware that there is such a thing as apps.myspace.com. As Wilson writes, this may be a deliberate move on MySpace’s behalf: “This may well be an attempt by MySpace to avoid the “app spam” that became a problem with the Facebook platform and has been largely eliminated with the new rules that Facebook has implemented.”
2) There are major differences between the top twenty apps on MySpace as opposed to the top twenty on Facebook (see below). It is not yet clear why these differences exist, however, I believe that it’s just too early to tell which apps will be most popular on Facebook as all this is still in development plus many of the apps on Facebook are not yet available on MySpace.
I also understand from a friend who’s working on a MySpace app that even though apps created for MySpace should supposedly work on all other OpenSocial networks, several changes are still required in order to upload the app on each of the platforms.
In spite of all this, I still believe that developing a MySpace app now has enormous potential and at some point soon, the virality of these apps will take off in full speed. I do think that players who get in on the action early will enjoy dominant positions later on. In addition, in order to stay competitive, MySpace has allowed platform developers to run ads and keep 100% of the revenue.
About the Author: Ayelet Noff
Ayelet Noff has over twelve years of experience marketing companies from various industries. She has been involved in the social media world before the term social media even existed. Ayelet opened Blonde 2.0 back in 2006. Before this, she was ICQ’s Marketing Manager for four years and also held various executive marketing positions in different startups. She is also a top blogger and currently writes for three different blogs: The Blonde 2.0 blog, The Next Web, and Socialmedia.biz. She holds an MBA degree from Tel Aviv University, and a BA in Politics from Brandeis University.
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Thanks for the insight Ayelet. I just hope Myspace wont become a Facebook twin. I think Myspace created this App thing as a lip service just to say, “We got it too”.
I think that if you are trying to create a profile of both Myspace and Facebook heavy users, you’ll find that you are looking on 2 types of people. I think a quick survey among Myspace users will show that the majority of them will oppose using App feature. I have over 10,000 friends on Myspace and so far I got only 1 app invitation! I think thats says a lot, i hope time wont prove me wrong. Shavua tov!
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