12
2007
Congrats To Yedda!
Congrats to my friends over at Yedda who have just announced their acquisition by AOL. I had the pleasure of working with this amazing team in its very early stages back in 2006 and I must tell you that it is seldom you meet such a strong team of players.
For anyone who doesn’t know, Yedda is a question & answer service which allows users to specify their tags of interest and only receive content based on this information. Therefore users are not bothered with questions about topics that don’t interest them. Each time that I posted a question on Yedda, I received great, relevant answers from other users. I can see why AOL would be so interested in purchasing this service. Especially given the fact that Yedda has partnered with other services such as ePals, FileRatings, and ArticlesBase, a move that has brought much traffic to the site. Yedda has also integrated its service with Twitter (see here) and Facebook.
Terms of the deal between Yedda and AOL have not been disclosed yet. Yedda says the current plan is to keep the company as an independent business operating from its current location in Tel Aviv with the current team. It will gradually integrate it into the AOL properties.
Yaniv, Avichay, Eran, Daniel, Osher, congrats to you all! You deserve it!
About the Author: Ayelet Noff
Ayelet Noff has over twelve years of experience marketing companies from various industries. She has been involved in the social media world before the term social media even existed. Ayelet opened Blonde 2.0 back in 2006. Before this, she was ICQ’s Marketing Manager for four years and also held various executive marketing positions in different startups. She is also a top blogger and currently writes for three different blogs: The Blonde 2.0 blog, The Next Web, and Socialmedia.biz. She holds an MBA degree from Tel Aviv University, and a BA in Politics from Brandeis University.
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Ayelet, thank you for the kind words, from all of us! And thanks for the help and the good advice along the way
Thanks….
Thanks….
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