3
2007
The Extraordinary Everyday Lives Podcast Show
Kent Newsome, Dave Wallace, and Mike Seyfang had invited me to be a guest on their podcast show last Saturday. We had a great discussion regarding social networks, Web 2.0 applications, conversational marketing, the technology industry in Israel, personal branding on the Web, the best and worst ways to market within an online social network, and more.
Here are some key issues we raised:
- The multitude of social networks have a dilutive effect on the online
social experience.
- Facebook’s momentum is in the more social aspects of online connections.
- LinkedIn has a more business-like approach, and perhaps it blew an opportunity to gain more mind share.
- The inevitable evolution and shakeout of social networks; survival of the fittest.
- The need for a cross-platform application to update profiles across social networks.
- The role and importance of proximity and face to face contact in social and business networks.
Here’s the show. Hope you enjoy it!
About the Author: Ayelet Noff
Ayelet Noff has years of experience in marketing companies from various industries. She has been involved in the social media world before the term social media even existed. Ayelet opened Blonde 2.0 back in 2006. Today, Blonde 2.0 is one of the leading social media agencies in the world. Ayelet holds an MBA degree from Tel Aviv University, and a BA in Politics from Brandeis University.
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