3
2007
Socialistics – Learn More About Your Facebook Network
If you, like many others, have moved most of your social and professional connections to Facebook, you’ll find Socialistics to be a very useful tool. Socialistics is a social insight tool. It provides you with integrated data analysis of your friends and networks and allows you to understand more about them and about who you are within the network you operate. You can slice and dice the data in many interesting ways.
Here are some of the things you can do with Socialistics:
1) My Clouds – create detailed tag clouds that are a reflection of you and your relationships with people in your networks.
The Popularity Cloud for example shows the most popular and relevant people in my network. The bigger the name, the more popular.
You can also create birth year or cities clouds which show which people share location or age characteristics with you.
2) The PictureWall – shows the most popular people within my network, but represents this data through the use of their profile picture. The larger their picture, the more popular they are within my network.
3) My stats – show me statistics regarding my network’s: Gender split, political views, religious beliefs, country, education, companies, etc.
4) Basic Groups – allows you to type in the name of a friend and see what friends you have in common:
When you add the application you’ll see that there are still a few features that haven’t been integrated yet but are coming soon. Another important point I’d like to add: When you add the application, make sure you let all the modules load before you start using it. Otherwise it won’t work properly.
As Rodney Rumford from FaceReviews.com writes:
“I really like that this application helps me to visualize data and connections about my friends network. Oh yea… Imagine how well you could serve me data (ads, news, content, etc.). Social Graph in action baby. Are the readers of this blog waking up to the potential long term value of facebook and applications? Facebook knows more about me than Google does. Can you say marketers dream here?”
I highly recommend this application to anyone who cares to know more details about his connections on Facebook and his place within his network.
About the Author: Ayelet Noff
Ayelet Noff has over twelve years of experience marketing companies from various industries. She has been involved in the social media world before the term social media even existed. Ayelet opened Blonde 2.0 back in 2006. Before this, she was ICQ’s Marketing Manager for four years and also held various executive marketing positions in different startups. She is also a top blogger and currently writes for three different blogs: The Blonde 2.0 blog, The Next Web, and Socialmedia.biz. She holds an MBA degree from Tel Aviv University, and a BA in Politics from Brandeis University.
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fascinating! logging in as we speak… but wonder…what I love about facebook is that it is so much more intimate and specific than other social networking sites… if we turn facebook into our own personal marketing machines, do we dilute its value?
Kathryn:
I wouldn’t look at it like that. We are not turning Facebook into our own marketing machine but rather we are finding better ways to know more about ourselves and our connections. This application only enhances the Facebook experience for me. It’s fascinating for me to be able to visually see how well educated my connections are, the types of jobs they have, etc. I find it very interesting.
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