26
2007
How To Enhance Your Blog & Increase Its Exposure
Here are some tips I wanted to share with you on how to ehance your blog and create more exposure to it.
1) Write about stuff that interests you
If you write about topics that really interest you, it will show in your writing. The more you relate to the topic, the better your post will be.
2) Be consistent and update daily
I try to write one post each day. We are all busy people and have a lot to do, but if you don’t maintain your blog on a daily basis, your readership will decline. As Om Malik says: “There are no Sundays in blogging”.
3) Say Something Meaningful
Don’t just write about the latest software and how to use it, but say what you think about it. What do you think is missing? What do you think could be improved? Give your opinion.
4) Always respond to comments
If your readers took the time to comment on your post, the least you could do is show them that you care. Always respond back. Never be rude to anyone. Even if someone disagrees with your views, they may have a point. Turn the discussion into a positive debate.
5) Talk TO your readers – not AT them
Engage your audience in conversation. Never preach to them or lecture them. Ask for your readers’ opinions, suggestions, and feedback.
6) Display your RSS Feed at the top of your blog
Make it easy for people to subscribe to your feed. This way, they won’t need to remember to go back to your site.
Not all people use RSS though. Some people will prefer to receive your posts to their email address. Offer them this option as well.
7) Get involved in various social networks and add widgets and rich media to your site
This will show people that you not only blog, but that you’re active and social on other platforms as well. Display your activity on the different networks with widgets. This will enhance your blog immensely and show people what you’re interested in besides blogging. Adding rich media such as your Flickr pictures will also improve your blog. Visuals are always effective – as the saying goes, “a picture is worth a thousand words”. This is why I always add pics to my posts.
8 ) Promote your posts
I usually update my Twitter with my latest posts. Obviously the more contacts you have, the more exposure you’ll get. If you’re really proud of a post you’ve written, then you can submit it to Digg or Delicious. However, do this sparingly. Remember! You are not a member of these communities just to promote yourself. It is always most satisfying of course when you find out that other people found your writing insightful enough to promote it themselves.
9) Communicate with your readers
One way to interact with your readers is by adding all those faces you see on your MyBlogLog widget as contacts. This will allow you to build long lasting relationships with them.
10) Interact with other bloggers
If you’re reading other people’s blogs, leave comments on the posts that interest you. This is another great way to build relationships.
I really believe that blogging is a skill that you learn as you go along. Like anything else in life, the longer you blog, the more you’ll know how effectively interact with your audience and increase exposure to your site. I would love to hear from you guys if you have any of your own helpful tips to add.
About the Author: Ayelet Noff
Ayelet Noff has over twelve years of experience marketing companies from various industries. She has been involved in the social media world before the term social media even existed. Ayelet opened Blonde 2.0 back in 2006. Before this, she was ICQ’s Marketing Manager for four years and also held various executive marketing positions in different startups. She is also a top blogger and currently writes for three different blogs: The Blonde 2.0 blog, The Next Web, and Socialmedia.biz. She holds an MBA degree from Tel Aviv University, and a BA in Politics from Brandeis University.
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very good tips, i will try to not forget!
Thanks blonde 2.0 !
best
marc
My pleasure Marc.
I hope I was also able to help you resolve the mybloglog widget issue that you had.
This need to be followed like a text book. BTW, lovely new get up. And vert lovely title.
Thanks Dio
Congrats on the new domain!
I still think I’m missing some vital piece of information here.
I have watched your blog becoming successfull in a matter of 2 months – how did you promote it at first?
Using all the above tips and always thinking before posting: “What content could interest my readers”. I try to write not only about the latest social networks or social software, but also bring in the philosophical and cultural aspects of our Web 2.0 world. I think that’s what differentiates my blog perhaps from other blogs.
But useful posts are not enough if no one reads them, you still need to get people to know about your blog – how did you do that?
Adi,
I work very hard at what I do. I am online a good deal of the day. I get out a lot to social networking events. What can I tell you? I am hard working. There’s really no other hidden secret.
Ayelet- a great post you got there, i learned a lot, thank you
My pleasure Niv
Hey Ayelet, great tips thank you very much!
as you said its important to promote your blog via Twitter and social bookmarking sites, i personally found it very useful to promote my blog using Facebook by using the diverse groups that people opened to share the blog new posts with my friends and other people that are in the same group. in my opinion its really shifting ( or advancing depends how you look at it) to a place that bloggers will be able to help and meet one another which matching perfectly the 10th tip of bloggers to interact with one another.
Tal:
Yes. Facebook is a great place to share your posts with your friends and other bloggers. I usually twitter my posts from facebook so they are shown to all my facebook friends as well as my twitter friends.
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Yosi:
Thanks very much for your kind words. A pleasure seeing you at iDrink last Thursday.
I am going to soon write another very useful post for bloggers so be ready
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Eran:
Please explain why you think 7 is not relevant. Displaying your activity on the different networks with widgets on your blog is extremely important. It allows you to show your readers what your interests are and also allows you to connect with them on other platforms as well.
Great blog. Very help information. I will be dropping by often. Love you logo.
Thanks very much!
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