21
2007
Around America 2.0 Style
Matt Danzico, a reporter, has recently announced that he is going to travel around America 2.0 style. He has created this website and is asking all the people watching his video to spread his message:
“Around the America in 2.0 is an Internet-based film project created to explore trust and connectivity. The primary objective of the project is to rely solely on users of video sharing websites, such as YouTube, for food, shelter, and transportation during a trip around the United States.”
On July 16th of 2007, a brief video clip was spread throughout the Internet community asking viewers to transport Matt Danzico from one online user to the next across the entire country within a period of 80 days. During the trip, which begins September 15th of 2007, Matt will create a weekly online television program documenting both his experiences as well as those of the volunteers participating in the experiment.
The purpose of this trip, as Matt says:
“We also hope to disprove the notion of a lack of trustworthiness amongst America’s Internet community. We here at Around America in 2.0 strongly feel that the news media’s insistent concentration on negative aspects of American society has had a substantial affect on Americans’ perceptions of each other, not to mention the rest of the world’s perception of Americans.”
This has got to be one of the most original 2.0 ideas I have heard in a while. It plays on extending online relationships to offline ones and seeing how much these online relationships are actually worth in reality and what online communities really mean to us, the users.
I wish you much luck Matt!
Here’s Matt’s video:
About the Author: Ayelet Noff
Ayelet Noff has over twelve years of experience marketing companies from various industries. She has been involved in the social media world before the term social media even existed. Ayelet opened Blonde 2.0 back in 2006. Before this, she was ICQ’s Marketing Manager for four years and also held various executive marketing positions in different startups. She is also a top blogger and currently writes for three different blogs: The Blonde 2.0 blog, The Next Web, and Socialmedia.biz. She holds an MBA degree from Tel Aviv University, and a BA in Politics from Brandeis University.
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I give Matt only 1.5 out of 2.0 since it seems he personally gains more than the people who help him. The documentary is going to be mainly around him and his experiences with THE OTHERS.
If he wanted to be more 2.0, he should have passed the torch to the next user which would continue the travel and so on.
But I wish him luck also!
Eddie:
I agree with you that Matt is using this for self promotion as well, but I do think that he should be commended for his originality. I also think that the people in the documentary will receive their “15 minutes of fame” in this documentary, so all in all, everybody wins.