14
2007
Why We Should Care About Web 2.0
A while back, my friend Stii asked me how I would define Web 2.0. My answer to him was this: “Web 2.0 to me, is the democratization of content.” Meaning: We the users now hold the remote control of information. We decide what content we want to see and share with others. Often time web 2.0 platforms also develop according to how we the users end up using them.
Throughout time humans have always liked to interact and share with one another. Web 2.0 is only a digital extension of that desire. Web 2.0 communities are for us today what tribal or village communities used to be for our ancestors. They represent a place where we can make new connections, share details of our lives with them, and discuss topics that matter to us.
Our Web 2.0 communities have also gained a good deal of power in the last few years. Politicians and brands are now using these platforms to speak to and interact with us. See my post entitled Ask Not What Your Country Can Do For You, But What Social Media Can Do For You.
With Web 2.0, we have taken the freedom of speech amendment to its maximum. We must remember however, that as easy as it is to upload content that we do want to see, it’s just as easy for us to stumble upon content that we don’t want to see. That’s the downside of democracy. But still a small price to pay for freedom.
Thanks to Brian Solis for this pic.
Technorati tags: web 2.0, stii, community, democracy, content, information, connections, branding, media, news, blogs, social tools, youtube, freedom of speech
About the Author: Ayelet Noff
Ayelet Noff has over twelve years of experience marketing companies from various industries. She has been involved in the social media world before the term social media even existed. Ayelet opened Blonde 2.0 back in 2006. Before this, she was ICQ’s Marketing Manager for four years and also held various executive marketing positions in different startups. She is also a top blogger and currently writes for three different blogs: The Blonde 2.0 blog, The Next Web, and Socialmedia.biz. She holds an MBA degree from Tel Aviv University, and a BA in Politics from Brandeis University.
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Good point about “sharing”. I remember my dad passing around lists of jokes that were Xeroxed and VHS tapes of shows or cutting out articles from magazines. If the internet can survive the onslaught of Bubble-2.0, information exchange is going to be a pleasant, easy experience. I just hope they find a way to pay Colbert for his YouTube hits.
Hi Crowd:
Sounds like your father would have been a major web 2.0 user today
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