29
2007
YouTube Is Changing
YouTube is introducing a new functionality to its platform, allowing users to group clips around specific categories.
Up to now, clips have been saved in what often seemed a random process — usually arranged chronologically, but not always.
The new interface will allow users to organize clips according to specific categories. So, for example, music clips can be organized around artists or vacations can be organized around specific activities.
YouTube is becoming much more like Flickr– allowing the users to organize content on their own. This is a smart move on their part as putting related videos together leads to more views and a phenomenon known as “YouTube addiction” – serve up enough related content, and viewers will just keep clicking and clicking and clicking. It will be interesting to see how this new functionality will change the face of YouTube.
Technorati tags: youtube, flickr, functionality, videos, usergenerated, web, web2.0
About the Author: Ayelet Noff
Ayelet Noff has over twelve years of experience marketing companies from various industries. She has been involved in the social media world before the term social media even existed. Ayelet opened Blonde 2.0 back in 2006. Before this, she was ICQ’s Marketing Manager for four years and also held various executive marketing positions in different startups. She is also a top blogger and currently writes for three different blogs: The Blonde 2.0 blog, The Next Web, and Socialmedia.biz. She holds an MBA degree from Tel Aviv University, and a BA in Politics from Brandeis University.
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