Mobli,  the photo and video sharing app, launched today an amusing online film that shows Instagram users what can happen to their photos. Mobli used the services of the prestigious ”Duval Guillaume” communications agency.     The story comes on the heels of the recent Instagram controversy which changed it’s policy and wanted to sell users’ photos.  

After the fabulous time I had last year, I cannot wait to go back. The second edition of LeWeb London will take place June 5th and 6th. It is, as always, one of the industry’s great international gatherings, bringing together the leaders and influencers defining a movement. I’m always amazed at what Geraldine and Loic Le Meur can put together. The focus of this year’s lineup is “The Sharing Economy”.

These are valuable messages that we can take away from Mad Men and apply them to Social Media marketing today. Technology and marketing tactics have changed the game but there are approaches we can apply from Don Draper and the team.

Everyone is a lover of pizza. And if you say that you’re not- well, you’re lying. Even as a former health fanatic, I still remember the month that I consumed pizza, every day for 19 days in a row.  The hot dough, crispy crust, perfectly burned cheese on top with an assortment of toppings; just thinking about it makes me drool a little [excuse me while I wipe up my keyboard]. Luckily for me, the advancements [...]

There are many excuses not to work out: Gym memberships are expensive; you don’t have time; you can’t work out alone; and so many more. I know them, because I’ve used each at least once. Well these days,  with the endless amount of health and fitness apps out there, it seems like all the excuses have boiled down to the only real one out of all of them- laziness. So what do these workout apps [...]

Facebook finally started rolling out the new Facebook news feed. I don’t know about you, but I’m happy with the new redesign. It’s cleaner and more fun to look at. To put it simply, it’s just a lot easier on the eyes. For marketers, Facebook’s new ‘news feed’ is both a challenge and an opportunity. It’s a challenge  because now Facebook users can block out pages from their main feed and focus on their friends. [...]

The death of traditional TV is closer than we first thought. Throughout the past week or so I’ve been addictively watching House of Cards, the recently released Netflix produced show. I’ve been watching it on Netflix – which I have to ‘hack into’ thanks to its unavailability in Israel. Suddenly, I started seeing commercials promoting that the show will be aired on one of Israel’s popular cable channels – Yes OH. This channel is home [...]

 At one point, maybe even recently, you asked yourself, “I’ve opened a Facebook page for my business, but now what? What kind of content do I upload?” One of the biggest challenges facing a brand, when trying to develop its social media presence, is planning a content strategy. To implement it correctly, it requires the brand to be online at all times. No, it doesn’t mean non-stop scrolling through your favorite blog. Yes, it does [...]

Facebook Pages are increasingly becoming an invaluable part of companies’ day-to-day marketing activities, but during FMC in February of last year, Facebook announced to businesses that an average of only 16%of the members on their Page actually get exposed on their newsfeed to the content that they upload. This caused quite a shock amongst companies that until then weren’t really sure how Facebook’s news feed algorithm (EdgeRank) really works nor how much visibility they were actually getting, however, [...]

February 14th. The day we’re meant to show our significant other how much we love them.  Some refuse to play into a “commercial holiday” and others burry their heads with a box of Krispy Kreme, but most people celebrate in some way or another. These days it’s hard to do anything without the digital world playing a role. Here’s a collection of gems found on the web that will digitize your V-day experience without destroying [...]